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With the guidance of Alan Dorfman and the tutoring of his excellent staff of professionals, my son has just been admitted to his first choice college, NYU, early decision!

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We empower students to compose authentic and compelling college essays and applications. Our engaging coaches help families navigate the admissions process effectively and put target colleges within reach.

College Applications Advice


    The personal statement is the portion of your college application that allows you to show admissions officers who you are – beyond your test scores and grades. You need not try to include every aspect of yourself or whole life story into this short space. The personal statement may reflect your values or something that matters to you. It is not meant to be a comprehensive profile. It is a snapshot of you in this moment.


    There are no “right” or advisable topics. When choosing a topic, you should aim for something that will provide an authentic reflection of who you are and what you stand for. You could describe a single moment that altered your outlook in some way or you may tell a personally defining story.


    One single moment in your experience can serve as a springboard for a great essay. It can be a moment that is trivial that led to a greater discovery. If there is a moment that sticks out in your mind for some reason, there may be substance worth exploring. It can be as simple as an incident you observed on the street recently that made an impact on you, or a moment you received news that changed your life in some way.


    You want to emphasize your uniqueness. You don’t have to have made a scientific discovery or won a tennis championship. It is not necessarily about fancy accolades. It’s about showing what you genuinely care about or have observed or a way in which you have altered your perspective on an issue that is important to you. You should write from the heart rather than deliberately trying to sound clever.

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